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  • Surfing in mid October in New York City on a Tuesday evening sounds pretty wacky, but bear with us.

    Our West Village showroom was taken over by Surfset NYC and a girl gang of keen bloggers and models, who joined Cynthia and her daughters Kit and Gigi.


    As the bloggers arrived, the Beach Boys blasted on the speakers and set the mood for this classic CR beach party (sans sand). ‘Shredding in Heels’ was projected onto the wall amongst other surf movies. We asked Kit to jump on her board with heels like in the video but she was a fish out of water so to speak.

    We hand picked leggings from the new ROWLEY fitness collection for our surfer girls, which will be available for purchase at our fitness, swimwear and wetsuit pop-up store after classes and are online now.


    Surfset NYC is a surf simulation fitness class minus the waves, sand and the fear of drowning. The class is made up of a warm up, stretches, cardio section and warm down. It mixes surfing moves with cardio and core exercises that combine to be a tough work out for the whole body.


    Many of our neighbors popped their heads in the gold doors intrigued at the activities going on inside the studio. Most of them wanting to join the class right away!

    The Cynthia Rowley X Surfset NYC pop up will run weekly from next Monday 24th October until Monday 14th November.

    To reserve your board and re-live summer one last time, click here.