This week we announced our first full activewear collection, Rowley Fitness, debuting for Fall 2015. This full lifestyle collection includes leggings, tanks, sports bras, shorts, t-shirts, jackets and particularly fabulous gym bag. The clothing is fully functional activewear (with sweat-wicking fabrics and wider waistbands), but reimagined with our design aesthetic, colorful prints and bold point of view.
Rowley Fitness has been a true passion project, because I want women to be able to live the active lifestyle they crave in clothes they love. This line isn’t about “desk to dinner”, it’s about gym to brunch.
Preview the entire collection now, and keep reading for some behind the scenes and inspiration for the collection. I hope Rowley Fitness motivates you to break a sweat in style.
We shot the looks in my own apartment, with my personal trampoline of course.
Our tireless model Sarah English jumped on the trampoline over the course of the 8 hour shoot. What a trooper!
All the jumping was worth it! The stunning final image for our Rowley Fitness Fall 2015 Preview.
From the streets to our Fall 2015 Digital Runway fête, see some of our favorite CR styles seen during New York Fashion Week.
Krystal Bick in our Lace Tee and Lace Pencil Skirt.
Christine from Hello Fashion in our Bonded Sport Leggings and Bonded Sweatshirt.
Annabelle of Viva Luxury in our all jacquard everythinggg. Jacket | Top | Skirt
Beca Alexander of Fashion Indie in our Bonded Drop Waist Tunic.
Natalie Off Duty in our Flutter Sleeve Top and Bonded Flare Pants.
Forgoing the typical runway show, we've created a digital runway, shot by famed videographer Trevor Undi. There's a Michael Jackson vibe, circa his 1993 Superbowl Half Time Show, with the smoke and lighting.
See some of the details & behind the scenes shots from the shoot, watch the video, and follow us on Instagram for more scenes from our New York Fashion Week Celebration.
Hitting every angle of all 33 runway looks.
Details details, and sick frames by Rowley Eyewear.
Who's Bad??? Cynthia's MJ Moment.
The inspiration from Women's Wear Daily:
“Sometimes we forget about the power of atmosphere, which is the true engine of animation, the spirit of life around us.” — Cynthia Rowley
A few of our Resort 2015 prints, like our Pink Floral, come to life using digital printing of 3-dimensional laces, florals, and embellishments to create these photo-real prints. Featured in our neoprene wetsuit and a slew of bonded ready-to-wear styles, check out our latest reimagined floral print.
Wearing: Bonded Sweatshirt | Lace Pencil Skirt | Rowley Eyewear No. 81 | Handbag coming Spring '15
Wearing: Bonded Squared V-Neck Party Dress | Bonded Denim Jacket
Wearking: LS Tee With Rib Cuff | Bonded Sport Legging | Handbag coming Spring '15
It is the most wonderful time of the year! It is also the busiest time of the year. For those of you looking to find the perfect gifts, CR has you covered.
Our favorite gifts to give and get this season are the Game Face Palette from Cynthia Rowley Beauty, Ted Gahl Prints from Exhibition A (Order by December 10th), our patented Flask Bangle, the Rex Rabbit Scarf, our new Fur Earmuffs, and the exclusive new Rowley Eyewear collaboration with Zosia Mamet, the Miss Z sunglasses. For more ideas, check out our gift section. Watch below to hear about Cynthia and Zosia's most memorable gift exchanges!