This week we announced our first full activewear collection, Rowley Fitness, debuting for Fall 2015. This full lifestyle collection includes leggings, tanks, sports bras, shorts, t-shirts, jackets and particularly fabulous gym bag. The clothing is fully functional activewear (with sweat-wicking fabrics and wider waistbands), but reimagined with our design aesthetic, colorful prints and bold point of view.
Rowley Fitness has been a true passion project, because I want women to be able to live the active lifestyle they crave in clothes they love. This line isn’t about “desk to dinner”, it’s about gym to brunch.
Preview the entire collection now, and keep reading for some behind the scenes and inspiration for the collection. I hope Rowley Fitness motivates you to break a sweat in style.
We shot the looks in my own apartment, with my personal trampoline of course.
Our tireless model Sarah English jumped on the trampoline over the course of the 8 hour shoot. What a trooper!
All the jumping was worth it! The stunning final image for our Rowley Fitness Fall 2015 Preview.